A very wise business associate once said to me, ‘when I first started out, my business offers followed whatever event or occasion Clinton Cards were marketing’. Of course, this sweeping generalization won’t apply to all business, however, the nugget of information I took from this statement was to create my marketing and advertising to suit. Be that season, occasion or event, putting the extra effort into creating something bespoke and fitting, really can make you stand out from your competitors.
Clients, Albrow & Sons Family Jewellers embraced this idea wholeheartedly and we’ve worked together to create a number of advertisements to suit the season and differing occasions throughout the annual calendar. You must be organised to achieve this and plan your marketing or advertising in advance. For example, if you advertise in monthly magazines, enquire about print deadlines and prime advertising slots. If you want to advertise inside the front cover or on the back cover in a Christmas issue, you may need to reserve this prime slot many months in advance. Even if you’re not thinking of these prime positions for your advertisements, deadlines for Christmas can be early October for some publications, so it’s essential to get organised.
The advertisement below was professionally lit and photographed on Albrow’s premises during October, the holly and berries were gleaned from my own garden (luckily this year they peaked early due to the weather), imitation snow spray had just been stocked across the road in John Lewis and the finish was added in Photoshop.
If you’d like to create a bespoke photographic advertisement for your business, please get in touch for a no obligation chat. You’ll be surprised at how affordable it is to stand out from the crowd, with advertisements to suit the season.
Photography, styling and finishing: Angela Adams Photography Ltd. Jewels: Albrow & Sons Jewellers. Advertisement wording: The Norwich Resident.