Frequently Asked Questions
1. Why use a professional photographer?
To be honest, the word professional when associated with photographers can be misleading. Why? Because there isn’t a professional qualification required to practice and the industry isn’t regulated. One can be classed professional if their main income comes from their chosen profession, but this can bear little relation to professional business practice or the quality of the associated product. This can make it incredibly difficult when trying to decide who to commission.
Look at a photographer’s work and deciding if their style fits your remit. Read their testimonials and see if they’re listed on trusted review sites. Talk to, or meet them and ask questions about how they would fulfil your remit. Professional is much more than a word featured on a website.
2. Are you insured?
I’m fully insured. In addition, I hold an enhanced DBS. For further information on the criminal record checking service take a look here.
3. Why do I need a headshot?
When asking a past client why they’d commissioned me, their response made me smile, ‘I liked your work, but you looked like a nice person in your website picture.’ I’d honestly never thought about this before it was brought to my attention. As a business owner, and the face of your business, have you?
We’re very much an image-driven society, so don’t lose business by hiding behind your website text. We’re inquisitive by nature, and want to put a face to a name. Fundamentally, people really do buy people! Let your customers know who they’re doing business with; don’t underestimate the value of a professional business portrait.
4. Who owns the copyright to my pictures?
Digital media licenses are provided with all commissions, either with unrestricted use or time-limited options:
- Copyright is automatic when a photographer takes a picture. It does not have to be registered and belongs to the photographer unless he/she sells the copyright to the client.
- If a client purchases a digital file, they will be provided with a license to print and use the image – this will not affect copyright, which will remain with the photographer.
- The client is not permitted to remove metadata from any digital files – this does not affect the client’s right to print or use the images in any way.
- Any third party who copies images from the Internet and removes metadata is committing a civil offence and could be prosecuted.
- Anyone attempting to pass off the photographic work of another as their own is committing a criminal offence (i.e. a rival photographer or company pirating work for publicity) – infringements will be reported under the Fraud Act 2006.
5. What’s best for marketing, pictures or text?
Ideally, a little of both. However, when you click on a web page, are you drawn to look at the picture first or do you read the text? In our fast-paced busy lives, we read much less and our attention spans are shorter. We filter information in the first few lines of reading, then decide whether to continue. An appropriate picture accompanied by a great tagline can be immensely powerful in providing your business with a professional edge – either by adding impact, wow factor or simply by drawing attention.
6. What should I wear for my photography session?
It’s important to consider what to wear. Why? Clothing choices tell a story and portray a particular image or look; we can also be judged by what we wear. The business suit is no longer prerequisite, looking like we’ve made an effort to dress appropriately, is. We’ll discuss clothing and colours at length before your session, to provide you with the knowledge to make a good choice, and make the very best of the time we’re with you.
7. Can you source a model to showcase my product?
Yes. Or you can provide your own, but a meeting is required before a commission commences to decide what is best for your business and your product.
8. You say you’re award-winning, what does that mean?
There are several professional photographic societies located throughout the United Kingdom. These not only help train industry professionals but hold annual competitions and exhibitions, where the very best in the industry compete for recognition through distinction and award. I hold the distinction of Fellow with the Society of Wedding and Portrait Photographers and The Master Photographers Association – this distinction is held by just 1% of the industries top practitioners. I have also been awarded a selection of top industry, Photographer of the Year, awards and in January 2019, was named Grand Master Photographer by The Societies. An accolade only held by 7 other individuals in the world. Grand Master is presented to those who spend their time giving back to the industry by mentoring others, training and speaking.
‘SWPP Fellowship – Our ultimate accolade and is held by the top 1% of the memberships of most of the UK’s representative bodies. These select few have achieved the highest professional standards in imaging, creativity, presentation and behaviour. As with the judging criteria for “Associateship”, never bestowed lightly but only after constant submission of work to their mentors, rigorous examinations and many years in professional practice.’
9. My phone takes great photos! Why pay for a photographer?
I’ve been asked this question many times! Photography for marketing you, your business and/or your brand can be seen as an expensive option. However, how often have you been stopped in your tracks by great words on a billboard, in an advert or online; how often has your attention been captured by a picture? Research shows it’s the latter! In a saturated marketplace, well-photographed, well-lit and quality post-processed photographs really can make your business stand out from the crowd. Marry your pictures with a great tag line or copy, and you have a winning formula.