THE CLIENT

Norwich based, Inner Farmacy, is the passion of Ayurvedic Health Counsellor, Jodey Simmonds. Whilst on a business trip to Kerala, India, Jodey was introduced by a friend to Ayurveda. A couple of years later, Jodey left a 20-year career in the fashion industry to train for Ayurveda certification in California, culminating in her achieving Practitioner status in New Mexico, where Jodey also qualified as a Yoga teacher. Jodey now delivers workshops and provides Ayurvedic consultations in Norwich.

THE REMIT

Jodey came to me with a specific vision for her personal brand photography session, which we discussed at length. The main role of the pictures was for marketing a new product on a new website. It was important the pictures represented a specific ideology, so the correct location and time of day to achieve the looks required was key.

THE RESULT

After spending a day shooting on location in different lighting conditions a set of pictures, which were relevant and on-brand, were captured. I worked with Jodey to achieve the edited look she required for each individual picture. At times revisiting an image to change the mood and feel as it was paramount Jodey's product offering showcased her brand story with clarity.

PERSONAL BRAND - THE PROCESS

Spending a little time getting to know you and your business is important because we want you to have incredible on-brand photographs to elevate your business profile.

We've chosen to specialize in on-brand photography as we know it will help your business stand out, save you time, make you more money and increase your authority!

STEP 1 - CLARITY AND VISION QUESTIONNAIRE

Greater than the sum of its parts - in just twelve questions this custom-designed tool will help you dig deep into the branding of your business and help us work together to create your stand-out story in pictures.

STEP 2 - CLARITY CALL

This is when we spend time discussing your questionnaire responses as it helps us plan the details of your photography experience. We also book a date in the diary.

STEP 3 - PHOTOGRAPHY EXPERIENCE SESSION

Where the magic happens and your pictures are created. Don't worry, you'll be prepared as we will have already spoken about clothing choice, the psychology of colour and props. We may visit more than one location to align with your brand story too.

STEP 4 - THE REVEAL

Your image bank of pictures will have been individually edited and delivered to you via digital download. We'll still keep in touch and be there for you going forward, we're only a phone call away.