JMS behind the scenes
Team and business portraits for JMS Creative Teams' marketing mailer online and in print

JMS help large and small, national and regional businesses to benefit from TV and radio advertising. This talented team specialise in producing television and radio commercials (and video) utilising full in-house capabilities including their own studio located in Norwich.

Rewind to 1983, former BBC presenter John Mountford, established John Mountford Studios to produce radio advertising and corporate videos. The business grew quickly, and in the 1990s became JMS Group. JMS have worked with over 10,000 businesses and currently create almost 200 television commercials and 1,000 radio commercials each year, for UK and European broadcast.


To create behind-the-scenes group photographs and individual portraits of each team member which portrayed their individual character and role within the company; this female-led business was keen to showcase their location and their talent. To achieve the remit I presented my vision for the portraits via digital presentation at JMS' offices, after a number of email communications to gauge JMS' thoughts and discover where the end product would be marketed.


A tri-fold glossy printed brochure, a two-metre framed print and a bank of on-brand images to be used for online marketing; showcasing each team member behind the scenes in their individual roles. We completed the shoot in one full day, starting at 8 am and finalising around 6 pm. A hair and make-up artist working alongside us in the green room prepared each team member for their session, bearing in mind the final look settled upon, after our brainstorming session, was a cross between Vanity Fair stylised group photographs and the work of celebrity movie photographer Jason Bell - both firm favourites in my own look book.  


JMS Group needed a fresh look to their team photography, something to stand out from the crowd and really bring a strong focus to us really being a ‘team’ to work with, and not just a bunch of creatives for hire. Angela took the time to really listen and develop our brief, was thorough in her prep work, a joy to work with on the day of the shoot, and the finished images are being used throughout the company’s marketing activities with enormous pride. She’s amazingly good value to boot, would definitely recommend for corporate portrait photography.

Hi Angela,  I’m now back in the office once again… So today has been my first chance to view and fully appreciate the pictures. I’m delighted with the spread of emotions atmospheres and expressions you captured, meaning every individual has now found their own personal favourite.  But above all, I’m more than satisfied with the way you met and exceeded the brief.  We now have the perfect images to blend into the next phase of our marketing.  We’ve found the ideal printers and are in the throes of designing the mail-shot with them, which I shall copy to you as soon as it’s signed-off.  It’s been fun working with you on this and I hope the opportunity will arise again. Once more, many thanks...Our mailer begins its roll out today, and we’re mightily proud of the finished product!  Hope you like the way the head-shots are laid out… we loved how sharp they all look.  The group shot is now on our homepage, and (my favourite) we enlarged to 2 metres wide and it now hangs in our main corridor – and all those eyes follow you around the boardroom!  Hope to work with you again soon.

top: francesca de lacy, managing director. bottom: john mountford, founder and chairman - JMS Group

Email: angela@angelaadamsphotography.co.uk

Telephone: (01508) 484098

Let's chat about how we can help your business stand out online and in print!

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